As Design Lead, I orchestrated the anniversary’s creative ecosystem, from a screen-printed, limited-edition bottle to a series of ten portraits honouring the people behind the brand. My role spanned the full creative arc: art directing the bottle’s bespoke illustration, briefing portrait photography, and ensuring a singular visual language across every touchpoint, from events to digital channels. It was a campaign defined by design excellence and genuine storytelling, resulting in a cohesive celebration of a decade in craft.